Chief Scout Executive Robert Mazzuca was recently interviewed in
USA Today. I am encouraged by much of what he has to say and differed with him on some points. Here are some excerpts with my comments:
Q: The Scouts are retooling as they head into their second 100 years. What changes are being made?
A: We've been engaged with (management
consultant) McKinsey folks for months. Over 100 years, you get a little
arthritic and bureaucratic. We are steeped in tradition, which is a
good thing, but we're not particularly good at innovation and renewal.
We don't want to abandon tradition, but we want to be nimble.
My take - There is a difference between tradition and habit. The BSA is a hierarchical organization and hierarchical organizations tend to preserve habits, some good some bad. The challenge is communicating core methods and goals, and to do that you have to understand them thoroughly. We often get bogged down in the small stuff and miss the bigger picture.
Q: Is it possible the Boy Scouts are like the buggy whip, obsolete and irrelevant?
A: That's two questions. Obsolete? Absolutely
not. The day that trustworthy, loyal, helpful, friendly, courteous,
kind, obedient, cheerful, thrifty, brave, clean and reverent become
obsolete, I'll turn out the lights.
They've never been more relevant. The delivery
mechanisms need to be tweaked. We still use a compass to show kids how
to get around, but we also teach them how to use GPS. We leave them for
a week on a wilderness elk reserve and tell them to leave the place
better than they found it. You can teach a kid about character and
leadership using aerospace and computers. The secret is to get them
side by side with adults of character.
We run the risk of becoming irrelevant if we
don't adapt to things that attract kids today, but we run the risk of
losing our way if we abandon the principles, which is the Scout Law.
My Take - I think that trying to keep up with the cultural changes is important. The basic tings that appealed to boys, camping, etc., 100 years ago still appeal to them today. Mazzuca acknowledges, though, that adult association remains a core method - but what about the others?
Q: How much of this retooling is public relations, to get the Scouts past God and gay controversies?
A: It's time to reintroduce the American people
to the Boy Scouts and quit letting other people define us. For a
decade, we have abandoned the field of public relations and dialogue,
and we have such a positive story to tell. Everybody has a good feeling
about Scouting, and we have not been telling that story at all.
My Take - Well, everybody does not have a good feeling about Scouting. I believe part of the real task is honestly examining the objections. I would really appreciate an increased dialog within the organization - there doesn't seem to be much at all.
Q: As a strategy, some companies avoid publicity. Has that worked for Scouts?
A: For the first time in our history, we had
adversaries. Back in the day when I started, it was motherhood, apple
pie and Boy Scouts. We were thrust into a situation that we weren't
equipped to deal with. The decisions at the time were probably correct
for the time. Because of one issue, we abandoned all dialogue about
Scouting. That doesn't make any sense. We can't be afraid.
My Take - Why do we have adversaries? (I believe we have always had them, perhaps it is only now that they are getting any traction). This is an important question. We haven't done too well ignoring or fighting them. Again, I think we need to intensively explore these criticisms and respond thoughtfully. Can we reconcile everything we do and our policies with the core methods and goals of Scouting as laid out by the founder? I think that Baden Powell had a far more expansive vision for Scouting than we do.
Q: Companies often wrestle with the same
problem. They want to get positive news out, but doesn't that mean they
also have to address controversies?
A: Occasionally. If you're not proactive in
defining yourself, somebody else will. We have become a pawn in
political issues, because we've allowed ourselves to be co-opted.
My Take - Co-option works both ways. I think it is a mistake to seek or encourage political support or react to political censure. We should be above this kind of wrangling.
Q: Scouts require a belief in God. Many
business leaders are religious, but they keep their faith to themselves
so they won't offend customers and employees who have a diversity of
beliefs.
A: The Scouts have a duty to God, but we in no
way have tried to define God. We have wonderful Jewish Scouts and
Christian Scouts and Muslim Scouts.
We accept any faith, but they have to embrace
some faith. In the middle of faith are the principles of good and the
kinds of things that are good lessons for business. Most good business
leaders are men of faith.
But you don't have to wear it on your sleeve.
"If you're coming to work for my company by God, you're going to be a
Christian," I think is not acceptable. But the idea that we live a life
of faith and don't hide from a life of faith is an important part of
who we are.
My Take - Faith is certainly an important aspect of life. I believe we should adopt the ideals of the U.S. Constitution and, while encouraging spirituality by protecting its expression, should recognize that those who choose no faith are equally capable of being moral as those who do.
Q: Companies are eager to boast of their
diversity programs, and many have extended benefits to same-sex
partners. The Boy Scouts prohibit homosexual adult leaders. Do you see
a conflict?
A: All of our research points to the fact that
the vast majority of Americans believe that is the right decision for
the Boy Scouts in terms of role modeling for young men. Diversity is
important, but we've had a number of companies articulate that their
continued support of Scouting is not contrary to their embracing of
diversity within their organizations.
We have every faith, every color, every creed.
On the one issue of role modeling, we feel strongly. Most businesses
understand. There are some that will not continue to support Scouting.
We agree to disagree and move on.
Most companies don't see their philanthropic
policies as being the arbiters of social justice. They see the good
that Scouting does. They can also see the good in gay and lesbian
alliances, but they see greater harm coming to society if Scouting were
not here. They have no problem doing that, and there are many, many of
them.
My Take - The 'vast majority of Americans' are not always right, not by a long shot. If we are defending our policies based on this we are engaging in the weakest of defenses.
We are engaged in the wrong fight based on some broad misunderstandings of sexuality. Gay men and women are not a danger to youth, they will not 'make' anyone gay. The simple solution is leaving the determination of who is an appropriate role model to chartered partners. Only the broadest prohibitions on those with criminal records need apply nationally.
Q: Children are being raised differently. Does that mean a new brand of leadership is coming when they grow up and run things?
A: Yes, and it's going to be less effective.
It's going to be less bold, less courageous, less visionary. If we
believe as a society that we should only be as good as the least of us
we will be stifled. It's not going to take us to the moon and Mars and
beyond and make this country great.
My Take - Throughout human history every generation is sure of one thing; the next generation is making big mistakes.
What stifles us is not 'we should only be as good as the least of us'. What stifles us is elitism and the idea that we must all be evaluated by a single standard of achievement. There are so many ways to succeed in life, so much potential for excellence in every Scout. It is a challenge to recognize the best in everyone, but it is there when you look for it. What makes our country great is not elevating the few but in defending the opportunity for all.
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